We love the summer sun for its ability to give our skin a radiant tan and enjoy evenings spent in airy dresses, but the rise in temperature is not always so kind to our hair – from fighting color fading to ensuring the durability of drying at peak humidity, we reveal our summer secrets to beat the heat in style.
Tips for summer hairstyles to protect against heat
Summer worries about hair: HUMIDITY
Solution: BLOW. DRY WASH, RINSE + EVERs
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Nothing destroys a freshly styled hairstyle faster than moisture. This is because the extra moisture in the hair causes the hair to return to its natural state. To reduce the impact of moisture and frizz, while reducing drying time, use products designed to create a flawless and long-lasting hairstyle. BLOW. DRY.
Start with BLOW. DRY WASH + RINSE To strengthen the hair from thermal damage and provide it with hydration, nourishment and repair. After cleansing and nourishing your hair, apply one of the conditioners EVER – EVER. SMOOTH, EVER. BOUNCE , EVER. THICKEN or EVER. LIFT – a heat-activated spray without rinsing, which without weighing down adds the selected benefit, while prolonging the styling.
Solution: HEATED. DEFENSE
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Between your styling tools and the summer sun, you’ll probably notice that your hair is very dry. Heat is one of the most common causes of hair damage and is an issue that can be easily avoided. Every time you dry, curl or straighten your hair, simply prepare damp hair with HEATED. DEFENSE – weightless, leave-free foam that protects hair up to 232°C / 450°F.
Summer Hair Concern: COLOR FADING
Solution: EVERLASTING. COLOR LEAVE-IN
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Excess sun, swimming in the ocean, or simply styling your hair more often are factors that can cause your hair color to fade. While regular GLOSS Treatments are ideal to improve shine, shade, strength and condition, there are also home remedies that can extend the life of the color. Meet EVERLASTING. COLOR LEAVE-IN. This no-rinse formula, building bonds and caring for in one, sprays on the hair, making it easy to apply and strengthening the hair from the inside. What we like the most is that it retains its vibrant color and protects the hair from stressors while nourishing, moisturizing and repairing the strands. If you want an extra level of color protection, add EVERLASTING. COLOR WASH + RINSE for a shower routine to increase the benefits.
